Talking About Your Library
Marketing, communications, advocacy, PR, media relations–these all boil down to talking about your library in a way that invites people to get involved, get excited and support your library. Here are some excellent resources to get you moving in the right direction.
What is Advocacy?
Don’t let the word scare you. Advocacy is simply talking to people who make funding and political decisions about libraries. It can be a little intimidating, but there are lots of great resources to help.
Advocacy doesn’t have to be a big campaign. A small step like writing a letter or inviting your local officials to library events can have a huge impact.